Liquidation of Specialist Stock!

After six years and much deliberation, I have decided to close the specialist side of my business, Simply Zoë and to concentrate solely on raising funds and awareness.

When I was diagnosed with secondary breast cancer in 2015, I felt that there was a limited choice of specialist items I would need, such as lingerie and head coverings, particularly in terms of beautiful and elegant items. I felt it very unfair that not only was I losing a breast and my hair, but I was expected to dress my chest and my head with sterile, medical items. I therefore decided to source beautiful options, all produced by women with their own connection to cancer, and to create a one stop shop.

Much has changed since my diagnosis and since starting Simply Zoë in 2018. Most importantly, there are a lot more choices available now, provided by women who have more knowledge than I do.  On a personal level, living with secondary breast cancer comes with its challenges and in order to focus on my health both mentally and physically, the time has naturally presented itself to call time on what has been a rewarding six years.

I am proud of what I have created and the women that I have been able to help, but I believe my energy is best focused on FEARLESS., the charitable side of Simply Zoë. I have recently started a new treatment that has only been available globally since the end of 2023.  It is an incredibly expensive treatment, thus it has never been clearer to me that raising funds and awareness is essential to ensure that people living with incurable cancer have access to treatments that can extend their lives for years, if not decades.

The specialist side of the business will slowly wind down over the coming months and to thank you all for your support along the way, there will be a liquidation sale of all lingerie, head coverings and swimwear at extremely reduced prices. Any remaining stock will be donated to cancer charities.

Thank you for your support over the years and your continued support of FEARLESS.