The theme of the 2025-2027 campaign is "United by Unique". The idea is to place "People at the centre of care and their stories at the heart of conversation".

More and more people are being diagnosed with cancer, which means more and more people will be impacted in some way by a diagnosis, whether that be directly or indirectly. How a diagnosis affects the life of a person diagnosed with cancer and that of their loved ones is completely unique. No two stories are the same, everyone deals with it differently and everyone’s treatment plan is different.

Here you can read about peoples personal and unique stories and get a real sense of the people that your kind donations reach. Click here to read “Unique Stories to Inspire Change”

I also contributed to the World Cancer Day “Cancer turned my life upside down” campaign.

Cancer turned my life upside down, when aged only 39, a few months before my wedding and still hopeful to have a family, I heard the words, “You have breast cancer”.

Only a matter of days later I found out that it had already spread into my lymph nodes and bones and it was hormone sensitive which meant it was too dangerous to harvest my eggs.

My future, and that of my husbands, turned upside down in an instant. No ones future is certain, but living with an incurable illness that is potentially life shortening, is terrifying and the certainty that there would not be any children was heartbreaking.

Naturally it was a difficult few initial weeks trying to process this news and what our new future might look like, but a good friend told me, “this diagnosis is awful, but it doesn’t define you”. It switched my mindset completely. Cancer is something that is happening to me, but it’s not who I am, and while I will never thank cancer for entering my life, I am able to appreciate how it forced me to make the most of this crazy circus that is life!

World Cancer Day 2025 – United by Unique