Celebrating female collaborators - Tina

For International Women’s Day 2022, I am celebrating the women who have contributed to making Simply Zoë possible. I am so excited to introduce them to you!

Who would have thought that buying a post-surgical bra from a small business in Sydney, Australia, would have ended up with me starting Simply Zoë?

The awe-inspiring Tina adores beautiful underwear, and after her breast cancer diagnosis and subsequent mastectomy and reconstruction, she noticed the lack of choice for women post-surgery and decided to design and produce her own beautiful and sexy range. Red Fern Lingerie was born, celebrating beautiful underwear for women with specialist requirements for the sexy survivor! Her designs were even part of the gift bags at the gifting suite of the Oscars!!!

When she offered me a personal fitting which I clearly couldn’t attend, we started talking. She initially asked me if I would be interested in being a brand influencer and our conversation evolved from there. Before long, I had created my own website and was selling some of her designs.

There are lots of post-surgical options available today, but there is no doubt that Tina led the way! After a decade of running the business, she decided to focus on other areas of her life. Thank you for everything Tina, I wouldn’t have started on this amazing journey if we had never met!

Zoe Zenklusen Payne